MARS Petcare, part of Mars Incorporated, today announced the appointment of Pitchfork Partners Strategic Consulting as its strategic communication consultant for India. As part of its growth strategy in India, the pet care company will work closely with Pitchfork Partners to build corporate reputation and engage with relevant stakeholders.
MARS Petcare is the world’s leading pet food company, serving over 400 million pets across the world
through nutrition, health and veterinary services. With brands such as PEDIGREE®. CHAPPI® and
IAMS® dog food, and WHISKAS® and SHEBA® cat food, the company is dedicated to creating a
better world for pets by advancing science, innovation and care.

Ganesh Ramani, General Manager, Mars PetCare said: “Pitchfork Partners shares our beliefs and
values around pet and animal welfare, bringing extensive stakeholder relationships and
communication expertise to our business. We are happy to have them on board with Mars Petcare.”

Pitchfork Partners is a strategy consultancy committed to taking care of clients’ reputation. This is
especially important at a time when the COVID-19 pandemic has permanently altered the business
landscape, from consumer mobility to media consumption and supply chains. In such scenario, a
brand’s reputation is its strongest asset. To maintain it, therefore, there is an even greater need to
ensure positive experiences for stakeholders. This is where Pitchfork Partners specialises, in
understanding business needs and aligning communication to business goals, championing reputation
building, management and protection. The consultancy sees itself as a reputation warrior, offering
bespoke solutions and a team comprising marketing and communication veterans.

Jaideep Shergill, Co-founder, Pitchfork Partners, said: “We are excited to partner with MARS
Petcare. Pet nutrition and needs is a category that needs more knowledge dissemination. This is an
opportunity to bridge that gap. MARS Petcare is committed to making a better world for pets, and we
are committed to helping the Company achieve its business goals through strategic and insights-
driven communication.”