Communications consultancy Ruder Finn has won the communications mandate for WazirX Non-Fungible Tokens (NFT) Marketplace. Further, Ruder Finn India will also leverage this partnership to mint its own NFT.

Driving strategic communications for WazirX NFT Marketplace, for both corporate, and products and services for the brand, Ruder Finn India aims to draw attention to the value NFTs bring to creators and expand the brand’s footprint in the country.

Ruder Finn India’s minting of its own digital asset is a part of the agency’s vision of exploring ‘What’s next’. This partnership with WazirX aims to bring alive different use-cases of the NFT segment and create a space and sense of acceptance amongst individuals and brands alike.

“With Ruder Finn India, we aim to drive communication for the growing scope of NFTs in India. Pioneering the NFT segment in India and South Asia, WazirX NFT Marketplace provides unique opportunities to our native creators and artists to sell their digital works and boost their incomes.  Building on Ruder Finn’s diversified knowledge and experience, we want to educate end-users about the scope of NFTs as we expand our footprint in the NFT business,” Vishakha Singh, VP, WazirX NFT Marketplace.

Added Atul Sharma, Managing Director India, Ruder Finn said, “Being the first agency to use technology as a disruptor, at Ruder Finn, we have always believed that the potential of technology is unparalleled. From our latest offerings in voice, data, predictive analytics to media training for crisis management, tech is fundamental to everything we do. Leveraging our partnership with WazirX NFT Marketplace, the pioneers in the NFT space in India, we aim to steer impactful conversations about the scope of NFT in India and create awareness. Given the boom in NFT space, we at Ruder Finn India are also dropping our very own NFT, being the first communication agency to do so.”