Nucleus PR has added four new businesses to its start-up portfolio. It has bagged HR tech start-up GoEvals; Frenzi, an OTT discovery and engagement platform; interactive Indian app browser ‘Wave’, and KIRU by OrgTree, a social farming community initiative.

Tarunjeet Rattan, Managing Partner, Nucleus PR, said, “As a boutique firm, we are mindful of the profile of clients that we add to our kitty. Each of these brands represents the thought leadership that we want to add to the start-up ecosystem. The founders are passionate about the change they want to bring and believe in the power of all-inclusive branding. We are confident that we will be able to create the right reputation for them within their target audience by merging smart ideas and business goals with an experienced hand.”