WordsWork Communications Consulting has bagged the PR and communications mandate of Sanfe – an intimate skincare and hygiene brand for women. The partnership aims to bolster Sanfe’s communications campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility among its target audience.
Harry Sehrawat, Co-Founder, Sanfe, said, “We are happy to sign on WordsWork Communications as our communications advisors for Sanfe. We are a young brand, and we would need the right kind of guidance for our brand and its communication. With their deep experience, I am certain that we will achieve a productive communication strategy, and together strengthen our engagement in spreading awareness about intimate hygiene and care.”
Added Neha Rastogi, Founder and Director, WordsWork Communications Consulting, “We are really excited to have Sanfe onboard. Having two young engineering graduates emerge with such incredible solutions for women is something unique that must be talked about. Their products are innovative and finally serving a silent need for all women. We will be responsible for delivering end-to-end communications and outreach solutions for Sanfe ranging from strategising, planning, and conducting campaigns. Having vast expertise that has grown over the years, we are confident of delivering a disruptive and effective communications approach for Sanfe.”