Sports for All (SFA) Sporting Services, a tech-enabled multisport grassroots competition platform, has appointed Pooja Trehan as VP for Communications & Public Policy. In her new role, Trehan will support the deployment of the future strategic plan at SFA to amplify its growth plans across the Indian sporting landscape.

She will be a part of the strategy team at SFA and report to Reuben Pandian, Chief Strategy Officer. Her responsibilities will include developing the organisation’s communication strategy, working closely on building integral conversations for the policy domain and boosting efforts on employee engagement and employer branding initiatives.

In a career spanning 18 years, she has previously worked with Colgate-Palmolive, Castrol-BP India, Bennett Coleman & Co., and Genesis BCW, along with her entrepreneurial venture PRestaurants. Her last role was with SugarBox Networks where she was the AVP, Communications & Public Policy.