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SPAG launches employee engagement and employer branding practice ‘Empower’

Independent and integrated communications firm, SPAG, has announced the launch of its employee engagement and employer branding practice. Named SPAG EMPOWER, the practice aims to help organisations harness the potential of their employees with a holistic internal communications approach, which according to a recent study by Gatehouse, is being adopted by only 50% of business organisations.

SPAG has been championing the cause of employee wellbeing and engagement through its various initiatives and campaigns in the region. With a team of researchers, data analysts, communication and behavioural science experts, the team is now venturing into this field of communication.

Through EMPOWER, SPAG will help organisations at various stages of employee engagement analyse their strategy and organizational objectives. This will be achieved through internal communication strategy audits, employee surveys and employee feedback, that will be further worked upon by research and behavioural science experts.

Talking about the purpose and intent of EMPOWER, Abhinav Srivastava, Chief Operating Officer, SPAG said, “Organisations are slowly recognising the power of integrating value and business strategy to strengthen employee engagement, with EMPOWER we aim to work with the companies to achieve it for them. As a firm with a strong understanding of human behaviour, we believe employee engagement and internal communications will re-define the paradigm for the new world organisations in achieving the requisite bottom line. We are confident that with our business-centric approach, futuristic communication and deeply rooted ‘Be Real’ motto will drive the right clientele attention and business for the practice.”

Speaking about the launch, Aman Gupta, Managing Partner and Co-founder, SPAG said “The times to come will be unique in more ways than one and the workplace challenges that tag along will be immense too. It’s time that organisations invest in long-term, yet flexible strategies for their employees.”

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