The tenth edition of Fulcrum Awards, powered by The PRomise Foundation, is now accepting submissions until May 9th and May 23rd as two deadlines. The shortlist will be announced by August 4th. The awards recognises the work done during the period April 2024 and March 2025. The awards will be presented on the night of September 20th, 2025 (Saturday) in Dehradun.
Ensuring transparency and process orientation, the awards will partner with a process validator – Grant Thornton Bharat. The jury will evaluate entries through a rigorous two-stage process, including pre-scoring to determine the first shortlist, and at an offline meeting on July 10th, 2025. At the Jury Meet, the shortlisted entries will be discussed and evaluated in detail to decide the winning entries.
The Awards Directorate will comprise Anubhuti Mathur, leading the team supported by Ameeta Vadhera.
This year there are 32 sub-categories that are open to both consultancies and in-house communication professionals. The highest-ranking award a consultancy organisation and a corporate organisation can win is based on the points system for the maximum technique awards won. This is the Fulcrum Masters which will have Gold, Silver and Bronze.
This year Fulcrum Awards has three categories:
Technique Awards: There are 14 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, and Bronze. Eligible for Fulcrum Masters.
Sector Awards: Entrants have 14 sub-categories to choose from and submit their work to be judged for outstanding campaigns in a particular sector. This will have one award – Gold.
Special Awards: These include three sets of awards. The first is the Best Campaign (Brand Reputation as well as Corporate Reputation). The second is a Fulcrum Masters – Gold, Silver, and Bronze (Consultancy & Corporate). And the third is one or two individuals who will be awarded the Lifetime Achievement Award.
Fulcrum Masters: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Fulcrum Masters Trophy. This will be awarded separately for consultancies and corporates.
All entries to the campaign’s sub-categories will have to necessarily be supported by an A4 size storyboard that outlines the Objective, Idea, Tactic, and Result.
The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns. The awards organisers do not accept sponsorship from participating organisations, including all PR firms. The Awards are supported by Grant Thornton Bharat, Avignyata, Reputation Today, School of Communications and Reputation, and Plane Crazy Studio.
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Jury |
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| S. No | Name | Designation & Organisation |
| 1 | Amit Arora | Head – Corporate Communication, Housing.com |
| 2 | Aniruddha Basu | Global Head – PR & Corporate Communications, L & T Technology Services |
| 3 | Ashmita Pillay | Head – Corporate Communications, Marico Limited |
| 4 | Cheryl D’Souza-Waldiya | Head – Corporate Communications, K Raheja Corp |
| 5 | Dharini Mishra | Sr. Vice President & Head, Marketing and Corporate Communications, Suzlon Energy |
| 6 | Divya Kumar | Director – Internal Communications, Amagi |
| 7 | Geetika Bangia | Head – Corporate Communication, Stryker |
| 8 | Kaustubh Kulkarni | Senior Vice President and Head of Communications for Southeast Asia, Bank of America |
| 9 | Mansi Tiwari Somvanshi | AVP and Global Head of Corporate Communications, Tata Communications |
| 10 | Masooma Pathre | Director of Communications, Medtronic |
| 11 | Michelle Samuel | Global Director – Internal Communications, Mondelez |
| 12 | Momita Das | Head – Corporate Communications, Ashirvad by aliaxis |
| 13 | Nidhi Gulati | Country Director – Communications, Springer Nature |
| 14 | Nurjaha Arora | Head of Group Communications, Skoda Auto Volkswagen India |
| 15 | Pooja Singh | Head – PR & Communications, Allcargo |
| 16 | Pradeep Rajasekharan | Director of Corporate Communications, Franklin Templeton |
| 17 | Puneet Gupta | Head of Communications, INOX India |
| 18 | Reema H. Kundnani | Sr. Vice President of Marketing and Key Account Management, Brookfield Properties |
| 19 | Ritesh Mehta | Vice President Communications, Bandhan Bank |
| 20 | Sapna Bhawnani | Vice President – Communications & CSR, Alstom Asia-Pacific |
| 21 | Shalaka Kagathra | Head of Communications, HSBC India |
| 22 | Shruti Bose | Head of Campaigns, Roche |
| 23 | Soumya Balakrishnan | Head of PR & Corporate Communications, Kalyan Jewellers |
| 24 | Tarun Nagrani | Director of Corporate Communications, MasterCard |
| Categories | |||
| A. Technique Awards | B. Sector Awards | ||
| A.1 | Best Use of Content | B.1 | Best Hospitality and Travel Sector Campaign |
| A.2 | Best Use of Creativity and Innovation | B.2 | Best Automobile Sector Campaign |
| A.3 | Best Use of Event | B.3 | Best Luxury Sector Campaign |
| A.4 | Best Use of Digital | B.4 | Best Technology and Telecom Sector Campaign |
| A.5 | Best Use of Integrated Communications
(Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional Media / Public Affairs / Community and Advocacy) |
B.5 | Best Healthcare and Pharma Sector Campaign |
| A.6 | Best Use of Public Affairs | B.6 | Best Consumer Product and Retail Sector Campaign |
| A.7 | Best Management of Crisis | B.7 | Best Not-for-Profit and Associations Sector CampaCampaign |
| A.8 | Best Use of Internal Communications | B.8 | Best Food and Beverage Campaign |
| A.9 | Best New Product Launch | B.9 | Best Entertainment and Media Sector Campaign |
| A.10 | Best Use of Media Relations | B.10 | Best Banking and Financial Services Sector Campaign |
| A.11 | Best Use of Community Outreach | B.11 | Best Services Sector Campaign |
| A.12 | Best Best Regional Campaign (Only if implemented in Tier 2 cities) | B.12 | Best Sports Sector Campaign |
| A13 | Best Use of Measurement for a Campaign | B.13 | Best Infrastructure and Real Estate Sector Campaign |
| A14 | Best Use of Public Relations at a Global Capability Centre (GCC) | B.14 | Best Campaign by a PSU |
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These include three subcategories that honour outstanding campaigns from Brands and Corporates. Only the Lifetime Achievement category is nominated by the Jury. |
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| D.1 | Best Brand Reputation Campaign of the year |
| D.2 | Best Corporate Reputation Campaign of the year |
| D.3 | Lifetime Achievement Award |
| Fulcrum Masters
Fulcrum Masters: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Fulcrum Masters Trophy – Gold, Silver, and Bronze. This will be separate for Consultancy and Corporate. |
For any queries regarding The Fulcrum Awards, please contact Ameeta Vadhera at The Awards Secretariat at team@fulcrumawards.com
Website: www.fulcrumawards.in
Twitter: @fulcrumawards | Facebook: @FulcrumAwards | Linkedln: @FulcrumAwards | Instagram: @FulcrumAwards
