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WICCI Public Relations & Digital Marketing Council launches ‘I Lead Mentoring Program’ for 2021

WICCI PR & Digital Marketing Council have announced the ‘I Lead Mentoring Program 2021’. The program aims to bridge mentoring gaps in the communications industry. The initiative is in line with the council’s long-term goal of addressing women employees dropping off the leadership ladder through structured and supportive mentoring.

Created exclusively for mid and senior-level women professionals, the program invites applications from women with a minimum experience of eight years and a maximum of 15, across PR, digital, advertising, journalism, corporate affairs, content and corporate communications.

Kavita Lakhani, National President, WICCI Public Relations & Digital Marketing Council, and Director Operations, Weber Shandwick, says, “Good mentorship is particularly important for aspiring women leaders in today’s challenging environment, where uncertainty and complexity, are increasing. If you need help setting and achieving goals, mentors are the perfect allies to give you practical advice and keep you accountable. The ‘I Lead Mentoring Program 2021’ is structured to help mentees further their career by setting new goals and providing clarity on how to take action. Specialist mentors will offer mentees constructive criticism designed to strengthen their professional areas and soft skills that need improvement. With this insight, personal growth is likely to be accelerated.”

The program will cover topics such as personal branding, conflict management, crisis communication, networking and influencing skills, campaign management, and storytelling and emotional intelligence. The WICCI PR & Digital Marketing Council has partnered with Mentoring Matters and The Purpose Room for the initiative. Mentoring Matters will bring forward its panel of certified coaches. The Purpose Room, on the other hand, is a virtual consultancy working at the intersection of organisational purpose, inclusion, and business sustainability. It is led by founder Sudha Singh.

To apply, aspiring women leaders can visit .

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