Nagpur based consumer-tech brand Tidy Up! has appointed Tute Consult as its digital media and communications partner. Under this alliance, Tute will look after the brand’s communications comprising its digital and public relations mandate. The agency will be responsible for driving relevant campaigns and building brand recognition and strengthening communications.

Speaking on the appointment, Gaurav Agarwal, Founder & CEO of Tidy Up! said: “We are excited to collaborate with Tute Consult for our marketing and media communications. We are confident that a mix of the agency’s experience and our objectives will create a strong impact. The Tute Consult team has a tight grip on digital media especially in the consumer sector and we look forward to building our brand with the agency.”

Commenting on the new business win, Komal Lath, Founder, Tute Consult said, “It is always exciting to work with young and innovative companies like Tidy Up! who marry the essence of technology and consumer products. We have as partners charted a long yet promising road map an increasing demand for home and work simplifying products and we would be using strong consumer data and insights to wield the narratives around that.”