Technology-based recruitment marketplace, WorkIndia, has appointed Pitchfork Partners as its public relations counsel. The agency will strengthen WorkIndia’s position as an organisation dedicated to enabling blue-collar employees find jobs based on their skills.

Kunal Patil, Co-Founder and CEO, WorkIndia, said, “While the white-collar segment’s behaviour is well-documented, the blue- and grey-collar segment behaves very differently when it comes to recruiting. Our larger goal is to provide meaningful livelihoods to the 258 million blue-collar workers in India and we believe that Pitchfork Partners shares our passion and beliefs. We see a huge opportunity for sustained growth and Pitchfork has the credentials to assist us.”

Jaideep Shergill, Co-founder, Pitchfork Partners, said, “We are pleased to associate with WorkIndia given its leadership position in this massive blue-collar marker. It’s a great opportunity to assist WorkIndia to achieve its vision through strategic and insights-driven communication.”