The World Trade Centers Association (WTCA), an international trade organisation has signed up Ketchum Sampark as its strategic PR partner for India. This collaboration aims to advance the WTCA’s communication strategy and promote international trade and investment opportunities in the Indian market.

Under the mandate, Ketchum Sampark will provide strategic counsel and media relations aimed at elevating the WTC and WTCA brands in the Indian market, making international trade and investment opportunities more accessible to businesses across India. Ketchum Sampark will also be responsible for spotlighting India WTCA Member successes and case stories as well as support the upcoming 2024 WTCA Global Business Forum (GBF), hosted by WTC Bengaluru in India.

“We are pleased to have Ketchum Sampark as our strategic communications partner in India. Our vision is to play a key role in India’s infrastructure and smart city development, growth of small and medium enterprises and trade promotion. The teams experience and industry knowledge stood out and I am confident Ketchum Sampark will play a significant role in our ‘Road to 500’ initiative and help us achieve our overall communication and market-specific objectives,” said Scott Wang, Vice President, Asia Pacific, WTCA.

“We are truly excited about this collaboration with the World Trade Centers Association. The number of World Trade Centers (WTCs) in India has crossed 37 and it is the only country after the US to have as many WTC locations. We look forward to showcasing the WTCA’s global reach, membership and unrivalled network in India, and highlight key events that facilitate robust business connections throughout the country,” said Rohan Srinivasan, Managing Director, Ketchum Sampark.