Volkswagen Passenger Cars India has brought Adfactors PR on board as its communications partner. As a part of the new mandate, Adfactors will oversee media relations, corporate reputation, crisis communications, strategic communications, social impact and digital services for Volkswagen.

Abbey Thomas, Head of Marketing & PR, Volkswagen Passenger Cars India said, “We are delighted to welcome on board Adfactors PR as our new communications partners. The auto industry is currently experiencing dynamic shifts and we are glad we can count on a proven and dependable partner like Adfactors PR to help us navigate this ever-changing environment.”

Adfactors PR Director Percy Dubash said, “Volkswagen is a marquee brand that has established a reputation for setting new standards in innovation, engineering excellence, safety and sustainability. This mandate is thus a big win for us and I am confident it will make a fine addition to our already-extensive mobility portfolio.”