Waste management player Green Practices has partnered with ElleQuinn Communications to drive its PR efforts and spread awareness of sustainable business practices. ElleQuinn Communications is mandated to amplify Green Practices’ mission, thought leadership and impact in sustainability targeting businesses, policymakers and eco-conscious consumers.

Mana Shah, Founder & CEO of Green Practices, said. “At Green Practices, we believe in practical sustainability solutions that are actionable and impactful. As we continue to expand our footprint and drive meaningful change, it is imperative that our messaging aligns with our vision. We are confident that ElleQuinn, with its deep understanding of strategic PR and reputation management, will help us shape and strengthen our cause and foster meaningful stakeholder engagement”.

“Sustainability is no longer a choice but a necessity for businesses,” said Michelle Pereira, Founder & CEO of ElleQuinn Communications, adding, “Our goal is to position Green Practices as a key voice in the sustainability conversation, leveraging strategic media engagement, thought leadership content, and targeted campaigns to ensure their work gets the recognition and visibility it deserves. As a woman-led PR agency, we admire Mana Shah’s entrepreneurial vision and commitment to sustainability, and we look forward to supporting her in driving impactful change.”