Crypto investment platform, CoinSwitch, has appointed Kasturi Paladhi as the Head of Public Relations. In her new role, Paladhi will lead external communications and will develop communication strategies and initiatives to support the brand’s vision to become a one-stop wealth-tech platform. She joins from Xiaomi India, where she led PR and Corporate communications for the India region.
Welcoming her to the team, Jayadevan PK, Senior Director of Communications & Content, said, “We are thrilled to have Kasturi Paladhi on board. Her wealth of experience and strategic acumen will be instrumental in driving CoinSwitch’s communication narrative and strengthening our brand presence and reputation as we chart the journey to become a wealth tech destination for Indian investors.”
Added Paladhi, “Owing to the company’s vision of becoming a one-stop wealth-tech platform, I believe there couldn’t have been a better time to join the force. I am excited to work alongside the talented team and our extremely humble leadership to develop a comprehensive media and communications strategy. I hope that my expertise will help the team achieve their goals and narrate our story to millions of Indian investors.”