The Publicis Groupe has expanded the role of Amit Misra, currently the CEO, MSL South Asia, to also include MSL South East Asia.

As part of his new responsibilities, Misra will drive MSL’s growth in the South East Asia markets, leading a team of 100 employees across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines, along with 450 team members across eight offices in South Asia. He has been with MSL India since 2013.

Amrita Randhawa, CEO, Singapore and South East Asia, Publicis Groupe, said, “Amit has taken MSL to greater heights year on year in India and South Asia. Amit leading the mandate for two regions will further leverage the Publicis Groupe’s Power of One model, with MSL being a true powerhouse offering scale and depth of services to our clients. I have no doubt that MSL South East Asia will reach unprecedented heights with Amit’s leadership.”

Margaret Key, CEO, MSL APAC & MEA added, “I am thrilled to have Amit join the APAC region in his expanded role. A respected industry leader, he has a deep understanding of these markets and has a proven track record of innovation and growth in the region. With his appointment, two strategic geographies in Asia have come together thereby unlocking incredible opportunities for MSL. I look forward to working closely with him.”

Misra said, “At MSL, we get together the best of technology, content, creativity and digital prowess to deliver transformative ideas for our clients. MSL’s journey in South Asia over the last few years has been enriching and exhilarating at the same time and I look forward to taking my learnings to the expanded role. This is a tremendous opportunity to create interesting synergies across geographies from the perspective of our clients and talent and I remain excited about our growth in Asia.”