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On Purpose announces the fourth edition of ‘The Purpose Project’

On Purpose has announced the fourth edition of ‘The Purpose Project’, an effort to help a not-for-profit build its communications capabilities, pro bono. In the previous editions, On Purpose has helped HAQ Centre For Child Rights by providing content and design support for its website. The Purpose Project Part II had the firm partnering with the Azad Foundation to deliver an integrated communications plan, supporting them with inputs and templates to be able to run their own communications outreach. The last edition saw us work with Hidden-Pockets Collective to deliver strategic support for their outreach in regional markets, post an audit and industry analysis.

The past winners have been selected by the whole On Purpose team from various nominations received, in a selection process facilitated by an external jury member. This year, Shravani Dang, Independent Board Director, Charities Aid Foundation – India, and Shivraj Parshad, Executive Communication & Leadership Coach, Brevis Consulting, will be on the jury panel.

“We started five years ago with the aim of using the power of communications to change the world, one brief at a time. The Purpose Project is our way of staying true to our mission. We are cognizant of and grateful for the privilege that helped us survive and grow our business during the pandemic. Continuing with The Purpose Project is our way of giving back the small blessings we are grateful for. We are glad to be able to continue using our expertise in communications and help another non-profit doing great work on the ground build their outreach capabilities,” said Girish Balachandran, Managing Director at On Purpose.

All NGO aspirants for The Purpose Project will need to nominate themselves or those around them on the website https://www.onpurposeconsulting.in/. Participants will have to answer a few questions regarding their current communications outreach and comply with a few basic pre-conditions. Based on their challenges, the winner will receive expert storytelling coaching and mentoring to build their communication capacity.

Aspirants can visit https://www.onpurposeconsulting.in/register-now/ to register.

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