On Purpose marks its fourth year of working to drive social change in India, with the launch of the third edition of ‘The Purpose Project’. This launch marks the completion of the Purpose Project Part II, a capacity building project to support social change in India with Azad Foundation.
The Purpose Project is an effort by On Purpose to help a not-for-profit build their communications capabilities, pro bono. In the first edition, On Purpose helped HAQ Centre For Child Rights build their communications capacity by providing content and design support for their website. The Purpose Project Part II had the agency working alongside the Azad Foundation, to deliver an integrated communications plan.
The past winners have been selected by the whole On Purpose team from various nominations received, in a selection process facilitated by external jury member. For the coming year, the agency has curated a panel of industry experts comprising:
- Shravani Dang, Independent Board Director, Charities Aid Foundation – India
- Paarul Chand, Editor in Chief and Partner, PR Moment
- Hemant Gaule, Dean, School of COmmunication & REputation for Post-Graduation
‘As we turn 4, we are grateful for all the little blessings which saw us through the last year. The pandemic has been hard on all of us, and continuing the Purpose Project is our way of giving back the best way we know how. By using the power of communications to change the world, one brief at a time. We are glad to be able to continue using our expertise in communications and help another non-profit doing great work on ground build their outreach capabilities,’ said Girish Balachandran, Managing Partner at On Purpose.
All NGO aspirants to The Purpose Project will need to nominate themselves or those around them on the On Purpose website https://www.onpurposeconsulting.in/.
Participants need to answer a few questions regarding their current communications outreach and comply with a few basic pre-conditions. Based on their challenges, the winner will receive storytelling coaching and mentoring to build their communication capacity.