PR Pundit Havas Red has announced the 3rd edition of Alchemy, its annual case study challenge aiming to engage and empower the next generation of communications professionals in India. Alchemy’s third season aims to be a dynamic platform for aspiring communicators to showcase their creativity, strategic thinking and problem-solving capabilities. The case study challenges participants to develop an integrated communications programme that blend academic knowledge with practical application, all while addressing the real-world ecosystem.
Commenting on the initiative, Archana Jain, Founder and CEO of PR Pundit Havas Red, said, “Alchemy is more than a competition—it is a platform designed to ignite the creative spark in young talent and recognise their passion for strategic communication. As the communications landscape evolves with technological advances, visual storytelling, and changing societal narratives, it’s imperative that emerging practitioners are celebrated for their acumen to think critically and engage meaningfully. With Season 3, we aim to nurture these qualities and recognise the next wave of communicators who are ready to shape the future of our industry.”
This year, the top three winning teams will be awarded exclusive passes to PRAXIS 2025—India’s most respected reputation management forum. In addition, the highest-performing team will receive an all-expense-paid trip to attend an international communications conference.
A distinguished panel of industry leaders in marketing and corporate communications will evaluate submissions, ensuring a high standard of assessment and valuable feedback for all participants.
The case study challenge has no entry fee and is open to all PR practitioners aged 30 or below – who are residents of India – via a process of self-nomination. Alchemy welcomes participation from a two-member team of any combination (from a PR firm and/or corporate background/or a brand or participative collaboration in any other form).
For more details please log on to bit.ly/RTALCHEMY3 interested candidates can send their intent of participation at alchemy@prpundithavasred.com. The last date to receive nominations is 15 June 2025.
