Value 360 Communications, a comms-tech consultancy, and independent communication firm RepIndia have announced a JV to form a new entity named RepValue. The entity aims to offer clients and brands a mechanism for real-time reputation management insights and solutions.
RepValue looks to focus on creating a strategic crossover of PR and digital reputation management to build holistic, full-service, insight-led and outcome-based brand reputation solutions. The collaborative ambit will span tech-backed capabilities, including creative innovation, content creation, online branding, crisis management, social listening, round-the-clock response management, CRM, SEO, social media, corporate communication, and perception management.
Ayesha Chenoy, Chairperson and Founder, RepIndia, said, “I’m excited to partner with Value 360. We have a common vision, ethics and a proven track record and reputation. What the market needs today is a single strategic, seamless solution. Reputation management is not reactive, but proactive. We need to own our narrative. Every piece of communication needs to go through a reputation filter, every brand issue needs to be managed before it becomes a crisis. This is the first solution that will make the brands future-ready, in a world where everything can change in a minute.”
Kunal Kishore, Founder Director, Value 360 Communications, said, “Both Value 360 Communications and RepIndia have charted similar growth trajectories in the communications and digital space. In a world witnessing strong integration of comms and digital, the two powerhouses will together bring in a solution for Indian organisations that can lead to effective reputation management. In a digital-first world where online conversations impact the sentiment around a brand, we will offer a comprehensive solution that draws strengths from both and raises the bar in reputation management.”
Archit Chenoy, CEO, RepIndia, said, “The strategy will be based on the fundamental needs of the business and brand, and the partners will ensure economies of scale not only in terms of pricing but also in efficiency and quality so as to protect shareholder values.”
The advisory board for RepValue will be announced soon.
