Quess Corp, a player in the staffing and workforce solutions space, has appointed MSL India as its strategic communications partner. This partnership comes at a time when the company has demerged from being a business services provider to a workforce management company.
MSL will spearhead integrated communication strategies encompassing corporate reputation, stakeholder engagement, and thought leadership initiatives. The agency’s expertise in crafting compelling narratives is expected to further bolster Quess Corp’s positioning in the evolving business landscape.
Commenting on the partnership, Guruprasad Srinivasan, Executive Director & Group CEO, Quess Corp, said, “As we embark on this new journey as a workforce company and with a goal of becoming a global leader in the staffing category, it’s imperative to align our next phase of growth with a communications partner who is able to position us effectively as an emerging global workforce management company. This partnership underscores Quess Corp’s commitment to strategic communication as a growth and stakeholder engagement catalyst.”
Amit Misra, CEO, MSL South Asia, added, “We are proud to partner with Quess Corp, India’s largest workforce solutions provider. Quess has created a significant impact in our society by formalising India’s workforce over the years. As they unfold a new chapter with sharper business objectives, our full-stack communication approach will aid Quess in creating powerful narratives and building engagement with think tanks, policymakers and stakeholders who form and shape influence.”