Zeno Group has bagged the PR mandate for cricket website ESPNcricinfo. The agency won the business post a multi-agency pitch.

Zeno will be responsible for spearheading ESPNcricinfo’s communication strategy delivered across traditional and digital media channels along with media relations. The comprehensive approach aims to grow and amplify the industry identity for ESPNcricinfo in India.

Gaurav Thakur, Director of Marketing & Business Development at ESPN said, ‘‘Pioneering in offering in-depth and comprehensive cricket coverage, ESPNcricinfo today continues to innovate in offering fans an enhanced digital cricket experience, powered by an exceptional and passionate team. In Zeno, we have found a partner who is an extension of our culture, aligns with our goals and mirrors our pursuit for excellence with enthusiasm. We are confident in Zeno’s ability and innovative mindset to scale our reach, thereby expanding the value generation momentum for our brand.” 

Rekha Rao, Managing Director, Zeno India said, “This is an exciting time to partner with ESPNcricinfo, an industry leader in the single sport digital domain, especially amid a renewed enthusiasm among the global cricketing community. Zeno has a long-standing history in sports globally, partnering with some of the biggest domestic and international professional leagues in the world. Our industry and media experience will help build ESPNcricinfo’s industry profile and scale its reach among newer audiences.’’